It’s time to update what we know about data modeling and how it’s used to design enterprise data products.

Follow 10 practical steps—from clear goals to governance—to make data consistent, trusted and actionable.

Contrast two data approaches: "stairway to heaven" (deliberate, collaborative) and "highway to hell" (fast, chaotic)

Bridge IT‑business gaps to build trusted data products fast with shared glossaries & human‑first real-time modeling